Projects | Alina Diadenko

A selection of projects shaped through
thoughtful design, clear strategy,
and measurable impact.

2025-2026

AI · EdTech

2025-2026 / NDA · EdTech

From product opportunity to AI learning experience

Explored and validated new product opportunities, defined MVP scope, and brought AI learning concepts from early hypotheses to testable web and mobile experiences, while improving the core product in parallel.

What I did

Opportunity discovery
Market research
Product strategy
Concept validation
UX/UI
AI-assisted MVP development
Post-launch optimization

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2023-2024

MGID · AdTech

2023–2024 / MGID · AdTech

Driving smarter advertising for 850M+ monthly users

Improved the advertiser journey across campaign creation, management, targeting, and integrations, reducing friction in complex workflows and supporting more efficient campaign setup and optimization.

What I did

Product discovery
UX/UI
Complex workflows
Data analysis
Design systems
Design documentation
A/B testing
Post-release optimization

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2023-2024 / MGID · AdTech

Helping new advertisers succeed from day one

Redesigned the first-time user journey: from signup and verification to a new onboarding strategy that reduced friction and increased user activation.

What I did

User research
CJM
User flow redesign
Onboarding strategy
UX/UI
Prototyping
A/B testing
Post-release analysis
User feedback loop

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2018-2022

Yola · Site Builder

2021-2022 / Yola · Sitebuilder

Product design that drives growth

Helped shape Yola’s growth strategy, turning user insights and funnel opportunities into product improvements across activation, retention, monetization, and acquisition.

What I did

Growth strategy
UX research
Product data analysis
Funnel analysis
UX audit
Opportunity discovery
UX/UI
A/B testing
Post-release analysis

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Let’s make something that matters.

Contact

alina.dyadenko@gmail.com LinkedIn Medium

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