I’m an ally to the people who use the products I design.
I like making sense of messy product problems: figuring out what matters, narrowing the scope, and turning ideas into clear, usable products.
Over the years, I’ve also mentored other designers, which made me more thoughtful about feedback, decision-making, and product craft.
Started in R&D, focused on discovery and validation, then moved into Venture to take validated concepts through MVP development, launch, and iteration.
Shape the direction
I work with product context, existing insights, business goals, and constraints to define what is worth solving and what needs to be validated first.
Design & validate
I turn product questions into flows, concepts, and prototypes, then use research, usability testing, and product signals to refine the direction before and during development.
Build, launch & learn
I stay close to implementation — working through edge cases, design QA, and release — then use feedback and behavioral data to decide what should be improved next.
