2018-2020 / YOLA · SITEBUILDER
Building a website builder from scratch to launch
UX/UI Designer
Helped shape a new site-building platform from early concept to MVP and launch, designing 65+ features and scalable patterns that made website creation simpler for users without technical expertise.
UX research · Product design · UX/UI · Prototyping · Design systems · Feature design · Post-launch iteration
Helped shape a new site-building platform from early concept to MVP and launch, designing 65+ features and scalable patterns that made website creation simpler for users without technical expertise.
USERS
Small-business users creating websites without technical expertise.
BUSINESS CONTEXT
A new website-building platform was moving from concept through MVP to launch.
CONSTRAINTS
Balance feature depth with simple interactions and reusable patterns.
Building a product foundation
With deep empathy for the audience, I focused on creating a friendly interface that helped users build their online presence without unnecessary complexity.
- Designed tools and patterns for a new site-building platform.
- Balanced feature depth with approachable interaction design.
- Collaborated across design and product to support a platform launch.
