2018-2019 / YOLA · SITEBUILDER
Designing a template system from the ground up
UX/UI Designer
Created Yola’s template system from scratch for the new sitebuilder, combining reusable blocks, flexible customization, and niche-specific templates to help users launch professional websites faster.
Template strategy · UX/UI · Design systems · Component architecture · Visual design · Prototyping · Design documentation
Created Yola’s template system from scratch for the new sitebuilder, combining reusable blocks, flexible customization, and niche-specific templates to help users launch professional websites faster.
USERS
People choosing and customizing a starting point for their business website.
BUSINESS CONTEXT
A new sitebuilder needed a reusable template system for different business niches.
CONSTRAINTS
Keep templates flexible, responsive, and easy to customize.
Templates as product onboarding
Templates gave users a practical starting point and reduced the blank-page problem. I designed flexible layouts that could adapt across business categories and screen sizes.
- Created responsive, customizable templates.
- Designed for different business niches and user intents.
- Balanced visual polish with practical editing flexibility.
